See how Huel used Rally to simplify fleet payments, reduce paperwork, and gain better visibility into fuel and on-road spending across Europe.
Autohero – the retail arm of AUTO1 Group – operates a large vehicle delivery fleet across Europe, transporting cars to customers’ doorsteps. With operations spanning 10 European markets, managing fuel and fleet expenses efficiently is mission-critical. By early 2025, Autohero’s team faced mounting challenges: fuel costs were surging, existing fuel cards came with network limits and hidden fees, and manual expense processes strained their finance team. Autohero began searching for a more modern solution to rein in spending and streamline operations. They discovered Rally – a new spending platform for fleets – and decided to give it a try in a pilot program. What followed was a dramatic turnaround in cost control and process efficiency.
Like many fleets, Autohero had been using traditional fuel cards and vendors, but ran into several issues:
- Limited Networks & Pricing Markups: Their previous fuel card locked drivers into specific stations and tacked on significant margins. In fact, Rally’s analysis showed the incumbent provider (UTA) was charging a notable markup over market fuel prices. Autohero suspected they were overpaying for fuel by thousands of euros due to these opaque fees.
- Volatile Fuel Prices: Fuel costs fluctuated wildly by time and location. Without real-time data, Autohero’s drivers often refueled at inconvenient times. An internal analysis revealed prices start “super expensive at the beginning of the day” and can vary by up to €0.30 per liter within the same day. Autohero lacked a way to optimize purchasing around these swings.
- Inefficient Admin & Data Silos: Managing receipts and VAT reclaims across multiple countries was cumbersome. Autohero’s accounting team had to collect paper receipts from drivers and manually input data to reclaim taxes – a slow, error-prone process. They had no unified view of fleet spend; corporate and fleet expenses were scattered in different systems. This made it hard to analyze total costs or enforce policies consistently across Europe.
- Driver Behavior Challenges: Drivers sometimes bought premium-priced fuels (like premium diesel or specialty additives) out of habit or convenience, further inflating costs. Without detailed reporting, Autohero’s fleet managers struggled to spot these patterns and coach more cost-efficient behavior.
In short, Autohero needed a unified, data-driven approach to fleet spending. The solution had to work across all markets, reduce fuel costs, and eliminate administrative headaches. Enter Rally.
Autohero partnered with Rally in a pilot program to transform how they manage fleet spending. Rally’s platform introduced several key innovations that directly tackled Autohero’s pain points:
- One Card, Every Station: Rally provided Autohero with a modern fleet card accepted at any fuel station Europe-wide – not just a limited network. This meant drivers could fuel at the most convenient or cheapest station available. Crucially, the Rally card isn’t limited to fuel: it can be used for any fleet or corporate expense, from tolls to maintenance, all on one platform. Despite this flexibility, Rally’s model is 5–10% cheaper than traditional fuel cards, by passing through wholesale prices and eliminating the typical card markups. Immediately, Autohero saw the appeal of letting drivers fill up at low-cost stations (e.g. independent brands like JET) without sacrificing convenience – something impossible with their old vendor. “With a card that works everywhere, stations with cheaper fuel prices suddenly became accessible,” notes Rally’s team.
- Data and AI Optimizations: Rally’s platform delivered real-time visibility into transactions and intelligent insights. Autohero’s managers could now see fuel price trends by time and location, helping them set smarter fueling guidelines. Rally’s data confirmed that refueling in late afternoon/evening consistently saved money (prices from 17:00–22:00 are reliably lower every day). Armed with this insight, Autohero began encouraging drivers to shift refueling to later in the day whenever possible. Rally also flagged the use of premium fuel types: the team identified that if drivers stuck to standard diesel instead of specialty fuels, they could save up to €15,000 annually in costs. These data-driven recommendations – powered by Rally’s AI – gave Autohero actionable levers to cut wasteful spending. Rather than arbitrary across-the-board cuts, they gained nuanced control (for example, phasing out costly fuel brands or adjusting routes so trucks refuel at cheaper stations/times).
- Control & Compliance Features: During the pilot setup, Rally worked with Autohero to configure the card and platform settings to their needs. Custom PINs and spend controls were pre-configured for each driver/card, so that usage stayed within approved categories and budgets. Autohero’s team could set limits or alerts (e.g. restricting premium fuel purchases, or flagging abnormal transactions) through Rally’s dashboard. This brought a new level of policy enforcement – something their old provider couldn’t easily do. In effect, Autohero gained full control over their fleet expenses – automatically and efficiently, aligning with Rally’s promise of data-driven fleet management rather than blunt discounts.
- Seamless Digital Workflow: Perhaps the biggest quality-of-life improvement was Rally’s approach to digitizing receipts and reporting. Each Rally transaction appears in a real-time dashboard; drivers simply snap a photo of the fuel receipt and send it via WhatsApp. Rally’s “AutoMatch” feature intelligently links these receipts to the correct transaction – eliminating the tedious paperwork that Autohero’s finance team used to face. In fact, when Autohero’s pilot launched, drivers submitted their first receipts through Rally’s WhatsApp bot, which the team noted was already far more convenient than past methods. Compliance shot up as it was dead-simple for drivers to report expenses – “drivers are truly loving our WhatsApp experience,” the Rally founders observed. On the back-end, Rally provided Autohero’s accountants with all the transaction data and VAT details in one package. During the pilot, Rally even prepared a detailed transaction list with each receipt attached, tailored to Autohero’s accounting requirements. No more chasing down missing receipts or reconciling logs; everything was digitally captured. Moreover, as Autohero signaled they’d scale up usage, Rally proposed a direct integration to Autohero’s ERP system, so that all fuel receipts and data would flow in automatically with no manual handoffs. This level of automation freed the finance team from a major administrative burden.
In summary, Rally equipped Autohero with a unified fleet spending platform: one card for all expenses, real-time data and AI-driven insights to guide fuel purchasing, and automated processes for reporting and reimbursement. But the true proof of value would be seen in the results.
The impact of Rally’s solution was apparent almost immediately. In just the first two-week pilot period, Autohero’s fleet saw substantial cost savings and operational improvements:
- €10,000 Fuel Savings in Two Weeks: During the pilot (May 15–31, 2025), 14 of Autohero’s drivers used Rally cards to purchase ~3,372 liters of fuel (about €5,162 worth). Even on this limited scope, Autohero saved approximately €10,000 compared to their previous fuel provider’s pricing. This dramatic reduction in spend – roughly a 20% savings – validated Rally’s promise of lower fuel prices. By avoiding legacy card markups and encouraging smarter fuel choices, the pilot delivered tangible savings to Autohero’s bottom line. It became clear that if such results were extended fleet-wide, the financial impact would be enormous.
- Projected €30,000+ Annual Savings: Beyond the pilot, Rally helped Autohero identify further optimizations to lock in ongoing savings. By eliminating use of premium fuels and timing refueling better, Autohero stood to save an additional ~€15,000 per year on top of the baseline discounts. Rally projected that, with full rollout, Autohero could save over €30,000 within the first year of using the platform. This was a conservative estimate; as the fleet’s volume through Rally grew, the savings would scale. In fact, Autohero ramped up usage quickly after the pilot – in the very next month, they charged about €20,000 in fuel through Rally (up from €5K in May). This rapid adoption confirmed that the more they used Rally, the more they saved. For a large fleet, these cost reductions directly improve operating margins in a tough, competitive market.
- Improved Operational Efficiency: The switch to Rally didn’t just save money – it also saved time and hassle. Autohero’s finance team was relieved from sorting piles of receipts and cross-checking fuel bills. With Rally’s consolidated invoice and receipt bundle, end-of-month reconciliation became far simpler. Rally’s invoice for June, for example, showed every transaction with a line-item discount and provided a €541.54 total rebate for that period. All VAT details were clearly itemized, facilitating tax reclaim. Autohero’s Head of Delivery, Balakumar “Bahi” Bahiratharaj, noted that this automated approach fit perfectly with their quarter-end closing process – no delays or surprises. Moreover, plans to integrate Rally directly with Autohero’s ERP mean that soon even the step of uploading receipts will be fully automated. This end-to-end digitization translates to countless hours saved for the team and faster access to spend data. Fleet managers can now focus on strategic decisions rather than paperwork.
- Greater Control and Transparency: With Rally’s real-time dashboard, Autohero gained unprecedented visibility into their fleet expenses. They could see where and when each euro was spent, enabling proactive management. For example, if a driver ever attempted an out-of-policy purchase, the system would catch it instantly – a significant fraud prevention and compliance benefit. All fleet and corporate spending is now unified in one platform, as Rally promised. This transparency builds trust with financial stakeholders at Autohero, as they can easily report on fuel spend, carbon footprint, or budget adherence with up-to-date data. It also empowers them to negotiate or plan better; knowing the cheapest fuel regions or times from Rally’s insights helps in route planning and driver training, compounding the efficiency gains.
Perhaps most telling is the positive feedback from Autohero’s own team. Drivers quickly embraced the Rally card and its WhatsApp bot – making their job easier while also helping the company save money. Meanwhile, Autohero’s managers finally have a data-driven handle on fleet spending. No more blind spots or blank checks to fuel vendors; they have full control with minimal effort. Rally’s mantra of “no blind discounts, but full control over your fleet costs – automatically, data‑driven, efficient” came to life for Autohero.
By partnering with Rally, Autohero transformed a troublesome cost center into a source of competitive advantage. What began as a pilot is now a blueprint for modern fleet spending management: one that combines cost savings (5–10% lower fuel spend, tens of thousands saved annually) with process improvements (automated workflows and real-time controls). In a sector where margins are tight, these improvements are game-changing. Fleet managers, procurement leads, and finance directors across Europe can take note of Autohero’s success: with the right platform, even a large multi-country fleet can gain complete control and transparency over expenses while significantly cutting costs.
Autohero’s experience underscores a broader trend – the era of siloed fuel cards and paper receipts is ending. Integrated, intelligent spend platforms like Rally are the future for fleets that demand agility and efficiency. As Autohero continues to scale across Europe, Rally’s solution will scale with them, ensuring that every euro spent is optimized and accounted for. In the words of Rally’s founders, once a customer goes live, “usage ramps fast” and so do the wins. Autohero has indeed rallied to a new standard of fleet spending, and the road ahead looks decidedly more cost-efficient.
